User Research / UX Design / UI Design / UX Strategy / Mentoring / Branding / Creative & Content /
User Experience
Redesigning and introducing major flows in an application for mental support and awareness
Scope Of Work
Razkazhi Mi is a web platform and mobile application that connects people with mental health experts. The app itself played a key part in going through self-therapy sessions and booking a live video therapy or text therapy with a specialist. The team partnered up with Unicef to bring young people (U18) to the platform and debunk the taboo around mental health issues.
Scope - UX
We were tasked with:
- Fleshing out the new user personas
- Running a usability audit on the current mobile application and web platform
- Conduct research sessions to determine a new Information Architecture and validate it
Scope - UI & Prototyping
After we cleared and validated all aspects of the new revamped Information Architecture and flows we went ahead and created:
- A Design System tying the web platform and mobile app UI styles, components, and patterns
- All UI layouts of the new and revamped flows
- A high-fidelity prototype for final validation and handoff
Conclusion & Results
630K
No. of new clients
24.4%
Sales growth
7000
Views on YouTube
3.4pp
Market share increase
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